Rigid Industries Project Cover Image

Rigid Industries

eCommerce Website Redesign

Rigid Industries is a leader in LED lights designed specifically for use on trucks and other vehicles. Headquartered in Phoenix, Arizona, Rigid Industries offers an incredible variety of illuminating and show-stopping lights to enhance vehicle utility and driving experience for truck, motorcycle, and other automobile fanatics.

UX Design

UI Design

Art Direction

The Challenge

Rigid Industries had a lacking, confusing online shopping experience. They came to us with a desire to overhaul their eCommerce website's framework, modernize its look and feel, and create a smoother shopping experience from home page to checkout.

The Solution

We worked closely with Rigid Industries to understand what did and didn't work well on their existing eCommerce website. We toured their facilities and researched their key performing products. Ultimately, Rigid Industries' website redesign incorporate a bold, modern look that spoke to their brand message of adventure and empowerment. It also included a complete re-envisioning of the website's navigation framework. We carved out a handful of ways for users to shop Rigid Industries' new website and did away with their clunky menu that started with a link to "Products". Ultimately, Rigid Industries stepped into the present with a crisp look and a user-friendly online shopping experience.

Tablet and Mobile

To ensure that users would have a successful shopping experience regardless of whether they were shopping on a laptop, tablet, or phone, we took efforts to make Rigid Industries' website fully responsive. Below you can see how various pages were modified for successful experiences on tablet and mobile.



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