Forix is a web agency that specializes in eCommerce websites. They design, develop and optimize shopping experiences for brands that need an online presence or need to improve their existing website.
After several years of offering eCommerce websites that concentrated on improving the brand image of a company, Forix expanded their service offerings to include site performance audits, conversion rate optimization, and other services focused specifically on tailoring websites for profit growth. With this expansion of services, Forix found themselves in need of a website refresh that accurately displayed their offerings. Likewise, Forix was ready for a visual uplift to modernize the look and feel of their informational website.
We updated the look and feel of Forix's informational website by introducing a revised color pallet, new typefaces, improved layouts, and friendly illustrations. The intent was to help Forix's site reflect current design sensibilities and to avoid the artificial look that heavy stock image use can lead to. Additionally we overhauled Forix's service pages. Where once a simple service page lightly touched on Forix's offerings, we introduced a service landing page that lead to two service pages detailing Forix's growth-centric services and maintenance-centric services. Likewise, we made an effort to highlight Forix's proven success and credibility while noting tangible offerings and clearly detailing how they would meet the needs of prospective clients.
